About the book

Once upon a time our society was rich in stories. They united us and helped us to understand the world and ourselves. We called them myths.

Today, we have a myth gap. Does that matter? Alex Evans argues persuasively that it does. In this time of global crisis and transition – of mass migration, inequality, resource scarcity and climate change – it is only by finding new myths, those that speak to us of renewal and restoration, that we will navigate our way to a better future. It is stories, rather than facts and pie-charts, that have the power to animate us and bring us together to change the world.

Drawing on his first-hand experience as a political adviser within British government and at the United Nations, and examining the history of climate-change campaigning and recent contests such as Brexit and the US presidential election, Alex Evans explores how tomorrow’s activists are using narratives for change, how modern stories have been used and abused, and where we might find the right myths to take us forward.

Endorsement quotes

Everyone should read this. Tim Smit, founder, the Eden Project
Very short, very sharp. The Economist
An important book New Scientist
Pertinent … Evans is an attractive and persuasive writer The Scotsman
The Myth Gap is a beautiful synthesis of wisdom for the times we’re in. Alex Evans melds deep insights from both scholarship and the front lines of social change to provide a perspective that may be essential to human survival. It’s a must read for anyone considering how to save the world. Ricken Patel, President & CEO, Avaaz
Alex Evans gives us a glimpse of what campaigning could deliver if we focussed on binding people together based on shared ideas. It couldn’t be a more urgent task and we couldn’t have a clearer or more necessary handbook. Kirsty McNeill, director of policy and campaigns, Save the Children
This world has the potential to be a paradise for humanity but only if we change our world view. Alex Evans proposes another way of seeing and working. Richard Chartres, Bishop of London
The Myth Gap takes on the most important and also most difficult problem of our day with rigor and creativity. Evans is not afraid to ask the big questions and he provides answers where other observers have stopped short. For anyone trying to contribute to a solution to global issues like climate change, this book is well worth your time. Jonah Sachs, author, Winning the Story Wars